By Daniel Gómez. Jul 15th, 2010

2010 marks an important year in Mexican history as it prepares to celebrate the 100 years that have passed since its revolution and 200 years of independence.

By Daniel Gómez. Oct 19th, 2009

It has been a busy 2 years since Mijo Brand Strategy and Design uprooted from London, England seeking sunnier shores and relocated to Puerto Vallarta, Mexico. Since that time we have witnessed the world economy shudder and virtually collapse, the change of heads-of-state of many leading nations, an increasing sense of urgency for action on global climate change and an overwhelming desire to create a more civil society on every level.

By Ana Medina. Oct 13th, 2009

Brands across all sectors are investing heavily in revamping their brand strategies and redesigning their IDs to communicate a vast array of messages to ensure their survival. While some re-brands seem little more than skin deep, some are leveraged as a signal to consumers that business is changing, and hopefully for the better.

By Fátima Mora. Oct 10th, 2009

Illustration in brand communications has become increasingly important over the past fifty years, not only in advertising, but in packaging and various other products. Its increased popularity can be attributed to its ability to provide consumers with a rapid visual interpretation of information (as in instruction manuals). Increasingly, the art of illustration is provoking a lot of interest in everything from children’s books, comic books, advertising, design and all other forms of communication. Thanks to the Internet, now more than ever, illustrators are producing conceptual and narrative content for multiple contexts and media, but it wasn’t always so.

By Irvin Rangel . Oct 8th, 2009

No one can refute the importance of websites. Companies large and small are rushing to create and sustain a web presence at any cost. Yet the difference between programming languages remains baffling to most.

By Ramón Lopéz. Oct 7th, 2009

Everyone knows that having a website enables businesses to position themselves in the global marketplace. Online brands have expanded their numbers, creating one of the most competitive markets in the world.

By Daniel Gómez. Sep 28th, 2009

Downturns cause panic amongst everyone. It is a knee-jerk reaction to throw the baby out with the bath water. While your business may be suffering, yours is not the only one. Below Mijo! Brands offers some advice on how to survive this longer than expected economic turmoil.

By Daniel Gómez. Sep 25th, 2009

The current economic crisis is causing havoc not only for Vallarta businesses but for consumers as well. Some long established brands that were once considered unshakeable pillars of capitalism are now hardly recognizable. Large or small, there is a scramble afoot to innovate at any cost. While innovation is desirable, any substantial change to a company’s strategy or roster of products and services must be shrewdly scrutinized to facilitate success.

By Daniel Gomez. Mar 26th, 2009

The fact that Mexicana de Aviacion rebranded is no surprise. The airline´s brand identity had become antiquated over the years as newer, bolder and more youthful airlines entered the domestic market. Companies like Interjet, Alma de Mexico and Volaris captured the imagination and the disposible income of travellers weary of outdated service offers and messaging of the leading carriers.

By Daniel Gómez. Feb 15th, 2009

The past 20 years have seen a proliferation of all-inclusive resorts across Puerto Vallarta and Bahia de Banderas. While profits soar in the short-term, the long-term impact on the local economy can be devastating and may result in a long term loss of earnings for both hotels and the municipalities and serve to erode a destination brand´s equity over the long term.